It’s beginning to feel a lot like TPAS!
What does Christmas mean to you?
- Spending money on gifts that you hope will give pleasure in the year to come
- Decorating a tree that sheds needles in huge quantities, unless you keep looking after it
- Inspired by adverts with storylines, some that have resonance with you
- Consuming traditional food, where often the name bears no resemblance to what you are eating e.g. mincemeat
- Having traditions such as setting the pudding alight that are hard to understand
This list sounds awful similar to the list that we would get if we asked our customers what pensions meant to them?
- Spending money on contributions that you hope will give pleasure in years to come
- Having a pension where you could be shedding money in huge quantities, unless you check on the investment and charges
- Inspired by storylines, some that have resonance with you
- Consuming benefit statements that contain words such as “guarantee periods” and “any wife” annuities that bears no resemblance to what happens
- Having traditional legacy products that are very hard to understand
But more than anything is that Christmas is a much-loved institution just as TPAS. In fact, I am not sure with so many similarities that Christmas is not renamed
C H R I S T P A S