All things pensions this Easter
I am writing this blog with trepidation. There has a lot of fuss about the word Easter this year. In fact, the word 'Easter' probably derives from Ēastre, a Germanic spring goddess; who had nothing to do with chocolate eggs. I think that I am safe to talk about the perception that people have about Easter and/or Spring, which is one of positivity and new beginnings.
Recently, there has been talk about the need to “rebrand” pensions. I am not sure what this means. Individual's perceptions on people, countries, words and companies last much longer than reality. What word comes into mind when you think of:
Today’s reality for all of these countries is probably a lot different to the word that you origionally thought of. Hence, a rebrand of the word “pensions” is unlikely to change people’s perceptions. But, that is not a reason not to start – new beginnings and all that Easter/spring stuff!
There is a need to communicate the need to get people to manage their financial futures in a positive way and not by berating them for not doing enough.
So next time someone asks you about what you do, here are some positive comments:
- Pensions can change people’s lives.
- I help people to be able to stop work one day and choose how we live when we do.
- I empower people to make the most of their pensions savings
- People first, pensions second
- I help people have a happy time after work – (Editor comment – use with caution)
Here's to a new start and new beginnings for pensions.
If you'd like to find out more about pensions more generally, please give out team a call on 0300 123 1047 (Monday - Friday 9-5)