23 January 2012
A multi-million pound government campaign aimed at getting
millions of people saving more for their retirement launches in the
print press from today.
The campaign comes ahead of the start of automatic enrolment
into workplace pensions, beginning in October 2012 for the largest
employers. It will explain the fundamentals of the reforms and
signpost people to the government's website where they can find out
more.
The campaign will include radio, print, online and outdoor
advertising and will run in waves to build towards the launch in
October 2012.
Launching the press advertisements, the Minister for Pensions
said:
"As we head into the final stretch before millions of people
begin to be enrolled into a workplace pension, it is vital that we
make sure that individuals and employers know what to
expect.
"Automatic enrolment will transform this country, putting an end
to the decline in pension saving, and setting millions on course
for a more prosperous retirement."
The first advertisements will appear from Monday 23 January in
the national press. They will run alongside radio
advertisements and outdoor advertising.
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