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Research Shows Rise in Variable Annuity Sales

18 August 2010

Research from Towers Watson has shown an increase in the sales of variable annuities. Sales in the first half of 2010 totalled £444.7 million. This was a significant increase on the £331.9 million sales figure from the second half of 2009. Sales of variable annuities were only £538.7 million in 2007 but have grown to £1,045.4 million in 2009.

Andy Sanders, a senior consultant at the firm, said: "It is encouraging that there has been a bounce in sales compared to the second half of 2009. However those sales were much reduced relative to the first half of 2009, prompted by product redesigns and the exit of the Hartford from the market place as a result of the impact of the financial crisis. With first and second quarter sales in 2010 so similar (and below comparable levels of 2009), consumers and advisers may need reminding of the virtues of 'third way' propositions like variable annuities as alternatives to conventional annuities and income drawdown."

The full press release from Towers Watson can be found here:

Towers Watson Press Release

We have an overview on these types of plan here on our webpage:

Guaranteed Income Drawdown Plans

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